Chow Yun Fat Promotes Casino in Macau, Sin City of Asia
April 14th, 2007 by ddTrust me. No, seriously, I’m very trustworthy…
What better way to launch a brand campaign and clean up the seedy image of a city known for triads, corruption, prostitution and general seediness? Why, hire a well known actor best known for his roles as a gangster, gambler and cold blooded killer – DUH!
Hard Boiled, The Killer, The God of Gamblers, A Better Tomorrow… that’s the film resume of someone you want representing the resurgent island enclave of Macau, aka Las Vegas East.
Hotel and casino developer Crown Macau has unveiled it’s ‘Where great things happen’ launch campaign, starring Chow Yun-Fat.
Featuring a 90-second mini-movie, the film follows Chow through a “fantasy journey” through Crown Macau where he encounters Elyse Sewell, a model you might recognize from America’s Next Top Model (DaDump can’t make this stuff up, folks!) as they make their way through an exclusive private villa, some fine dining restaurants and the complex’s spa facility.
That got us thinking… who else would make great spokespersons and for which causes…
How about Tony Soprano and Atlantic City; Michael Jackson and the Boy Scouts; Sanjaya and the Grammy’s; Don Imus and the NAACP; George Bush and the US Presidency…
Utter lunacy I tell ya, c’est fou ca! But alas ‘tis the world we live in…
Posted in Hong Kong, Models, Film, Celebrity, Chow Yun Fat, Macau |
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