Jackie Chan Teams Up with George Foreman To Sell Grilling Machine in Asia
May 30th, 2007 by dd
Hoping to spread the magic of heavyweight champ George Foreman and his Lean Mean Fat-Reducing Grilling Machine to Asia, Foreman and Jackie Chan just finished shooting an East-meets-West infomercial in Hong Kong.
“The Asian market doesn’t know George well, but they know hamburgers and they know Jackie,” says Foreman’s business partner, who came up with the pairing of the grill and the boxing champ in 1994.
The only market the grill has not penetrated is Asia. Chan was looking for endorsement opportunities, and after months ironing out conflicting schedules, the filming of the infomercial came together.
The launch of the ad campaign in China is planned for August, with Japanese and Korean versions to follow.
Posted in Hong Kong, Japan, Korea, China, Jackie Chan | 